My talk at UXcamp Europe, May 26th 2012 in Berlin.
For successful projects you need two things: You need to know what you want to do and if this is the right goal, and you need to make sure that everybody involved works towards the same goal. In this talk I explain how to go about this, what this has to do with Disney songs and why song-driven design is the new thing now. Also, I got roughly 400 people to sing about user experience. .